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Our vision and beliefs

Our vision

Dare to think new

We challenge our way of working, thinking and acting to find new and sustainable solutions in a rapidly changing world. We see possibilities and dare to question the status quo.

Our mission is to drive the productivity and sustainability transformation in our industry.


As true entrepreneurs, we do this with speed, courage, curiosity and creativity.

We work side-by-side with our customers and the industries we choose to be in, combining our expertise and innovative spirit with a thorough understanding of their operations. This makes us an invaluable part of their business success.

Our proactive and collaborative approach to make good things better steers the development of our processes, enabling more efficient use of resources. This will secure a high-performing organization, where people flourish and we deliver sustainable business results.


Our brand promise is United in performance. Inspired by innovation.


With Epiroc as a dedicated partner, our customers get a passionate team that supports them in a sustainable, efficient and safe way.

No challenge is too big for our curiosity and persistence to increase their productivity, safety or sustainability.

We lift our customers’ competitive advantage with our continuous drive to make good things better, from high-performance equipment and service excellence to building the mining and construction industries of tomorrow.

Innovation, commitment and collaboration

Sustainability, future generations

Our core values – innovation, commitment and collaboration - are a competitive advantage that help us maintain our leadership position, even in a changing environment.



We are creative and entrepreneurial and constantly seek to improve in everything we do. Our innovative spirit is part of who we are and a key method to achieve our goals.



We are committed to meet and exceed expectations by staying connected to all our stakeholders, technology and the environment.



We believe in close cooperation with customers, colleagues, partners and other stakeholders.